Mobile-First SEO

Are you making sure visitors who access your site from mobile devices have an experience optimized for the device?

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7 Ways a Mobile-First Index Impacts SEO

https://www.searchenginejournal.com/technical-seo/mobile-first-index/

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Personal Searches

Over the past two years, we’ve seen an increase in searches that include highly personal and conversational language—using words like “me,” “my,” and “I.”

60% + Growth in mobile searches for “__ for me” in the past two years.

80% + Growth in mobile searches for “__ should I __” in the past two years.

According to Google, Personal Searches fall into three categories:

• Solving a problem

• Getting things done

• Exploring around me

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Conversational Searches

Mobile searches for “do I need” have grown over 65%.

For example, “how much do I need to retire,” “what size generator do I need,” and “how much paint do I need.”

Mobile searches for “should I” have grown over 65%.

For example, “what laptop should I buy,” “should I buy a house,” “what SPF should I use,” and “what should I have for dinner.”

Mobile searches starting with “can I” have grown over 85%.

For example, “can I use PayPal on Amazon,” “can I buy stamps at Walmart,” and “can I buy a seat for my dog on an airplane.”