Digital Marketing Services
How Can We Help?
Websites like yours need marketing.
Your businesses’ survival depends on it!
Internet Business Solutions, Inc is proud to be featured in:
THE “3 T‘s” of Digital Marketing
Trust
The foundation for your Google rankings
The more trust your website has with Google, the better it will rank. Making sure your business’ website is formatted correctly, has a sufficient amount of text, and many more signals will help your position on Google.
Your website needs to move the relationship forward with the traffic that is coming in.
Traffic
The Potential Customers
The more traffic to your website, the more revenue. The more eyes on your product/service, the more sales made.
It’s as simple as that!
We make sure to implement strategies to maximize the amount of traffic your site has as time goes on. We accomplish this through organic posts and paid ads.
Transactions
Conversion Optimization to Increase Sales
The most important part of your business. Without Trust and Traffic there are no Transactions.
We make sure that you are getting the most out of the traffic that is coming to your website. We look at the analytics and make adjustments where we see necessary. Once we have figured out what works, we will tweak it until it is fully optimized for maximized results.
Our 5 Step Digital Marketing Process
Are your digital marketing efforts resulting in leads and more revenue for your business? If not then that is a huge issue!
1. Define Your Brand
Knowing the overall message you want to get across to potential business is the first key step to differentiate your brand from your competition.
Being able to define your brand will give you and your business the chance to successfully market your product/service.
2. Define Your Target Market
Knowing exactly who your target market is key to growing your business.
There are so many different ways to define your demographic.
This vital step ensures that you really get the most of your marketing dollars by really narrow in on your audience.
Starting with your target region… if you are a local business that services your surrounding areas than that is the obvious place to start. From there you want to narrow in on age, gender, income, hobbies, etc.
3. Decide on Budget & Method
When it comes to digital marketing, the amount you put in is what you get out. The more you put in, the more you’ll get in return. It’s all about the balance and optimization of the budget to make sure your business is getting the biggest “bang for your buck!”
When in terms of method, that is deciding where and how the advertisements will be placed.
4. Test & Measure Results
One of the many ways digital marketing is so effective is based on the flexibility of it. Think back to when advertisements were predominantly print media and radio. Once the advertisement is created, there was no going back. With digital marketing, that is all outdated. You can react to trends and create/edit campaigns within seconds.
5. Optimize!
Once the first round of testing is done, we will have a clear direction to move forward!
We take the time to look at the analytics to enhance each element on your website. In Google’s own words, “You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content.”
Making sure that not only your website visitors’ experience is as pleasant as possible through optimization, but also Google’s. We stay ahead of the curve when it comes to updates and news with Google and be sure to implement them right away.
